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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Discover Why Sappi’s Marketing of Higher Education is a Must-Read

Thu, Jun 29, 2017

Where does one begin with the higher education market? It’s highly complex and marketers need to keep an eye on trends and customer behavior patterns to stay relevant and competent in the field.

I was delighted to discover Sappi’s incredible guide for higher education marketing professionals, The Marketing of Higher Education, which seeks to simplify everything for marketers in this field. Sappi provides a slew of information including industry stats, case studies with full spreads of creative, myths and facts to be cognizant of in marketing, and a jaw-dropping, 5-page pullout brimming with ideas for crafting a multi-channel approach.

Although there are many impressive things about the guide, I’ve distilled my top 3 insights for why you should read it and keep it for reference:


Categories: marketing, personalization, print marketing, higher education

Bed, Bath, & Beyond Great Marketing

Tue, Apr 29, 2014

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something year old man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.


Categories: marketing, direct mail, print marketing

3D Printing Has a Heart

Wed, Mar 05, 2014

Sometimes, a two-dimensional idea just doesn’t work.


Categories: print marketing, trending

GameTime Tags

Tue, Feb 25, 2014

Interested in creating a new loyalty program? Want to incentivize fans and sponsors of sports teams? Want to keep people engaged and aware of your team schedule? Want to bring your custom designs to life?


Categories: advertising, print marketing, promotions

What's Your REAL ROI?

Fri, Jan 31, 2014

Seems like all people want these days are results, results, and more results.


Categories: marketing, direct mail, print marketing, trending

Postal Rates...Going Up, Up, Up!

Mon, Jan 27, 2014

All USPS rates increased as of Sunday, January 26, 2014.


Categories: direct mail, print marketing, trending, pricing

How Good are 3D Printers?

Tue, Jan 21, 2014

3D printers are all the rage these days, allowing for just about anything to print. So what happens when someone decides to make a knife from a 3D printer?


Categories: marketing, print marketing, trending

3D Print Lends a Helping Hand

Fri, Jan 10, 2014

Grabbing a backpack is hardly the feat of a superhero.


Categories: print marketing, trending

What's In It for ME?

Mon, Dec 16, 2013

The most important thing you can remember when you write a direct marketing communication is that your audience doesn’t really want to hear anything about you.


Categories: marketing, personalization, print marketing, trending

Print's Big.

Wed, Nov 20, 2013

We're not just talking billboards here. Print is big in the sense that when you hear someone say "Print's dead!" you know their declaration isn't accurate.


Categories: direct mail, print marketing