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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

How Brands Are Using Science & Digital Media To Engage Super Bowl Viewers

Fri, Feb 02, 2018

In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.

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Categories: advertising, content marketing, status Quo Bias, tv advertising, patriots, football, super bowl, tv, commercials, ads


An Interview With Ardath Albee: Perception, Storytelling & Content Buyers Actually Want

Tue, Jan 16, 2018

Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.

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Categories: Storytelling, interviews, customer interaction, content marketing, Ardath Albee, digital relevance, the continuum experience, content binge, customer personas, lianne wade, status Quo Bias, the curse of knowlege


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