In today’s landscape, advertisers no longer need to rely solely on TV to reach their audience during the game. Today’s viewers consume media on an average of 3.64 digital devices which means that advertisers are able to connect with their audiences in multiple mediums, across multiple devices all at once! That’s a heck of a lot more impressions than 110 million viewers watching the game.
READ MORE +Categories: status Quo Bias, football, super bowl, tv, advertising, content marketing, tv advertising, patriots, commercials, ads
Tue, Jan 16, 2018
Ardath Albee is the CEO of Marketing Interactions. She regularly works with B2B clients to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process — what Ardath refers to as The Continuum Experience.
READ MORE +Categories: Ardath Albee, content marketing, content binge, customer interaction, customer personas, digital relevance, interviews, lianne wade, status Quo Bias, Storytelling, the continuum experience, the curse of knowlege
