I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.READ MORE +
Universal Wilde Blog
The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.
Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.READ MORE +
Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.
As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier. If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education. Really, they are good!
The general population goes to the Internet to talk about it.
Collecting global health data is a seriously difficult feat. Not only does it require traveling through all countries and climates, but it requires individuals to go to some of the most desolate, poverty-stricken parts of the world to collect information. Hoping that this info was accurate, they'd then put it into computer and try to make smart, large decisions based on what little information they had. It's important to encompass data from all possible sources - even when it seems impossible to access.
Sometimes, a two-dimensional idea just doesn’t work.
You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?
Wilde Agency is big on human behavior. In fact, it's the foundation of our agency - we pride ourselves on the work that uses the science of human behavior to get people to take action. We have completed copious amounts of work that have been proven to be successful, thanks to behavioral psychology.