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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Innovation in the Publishing Industry

Wed, Apr 25, 2018

I recently attended the New England Newspaper & Press Association (NENPA) Convention in Boston, and I’ve always found this event to be a valuable resource to gain knowledge about the latest issues and trends in the publishing industry, since I counsel and provide many publishers with a variety of print communications services. 

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Categories: marketing, trending, print industry, publishing, conference, technology


Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:

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Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology


[New Survey Results] Discover the 3 most important topics to marketers in 2018 

Wed, Jan 10, 2018

What communications topics are data-driven marketers focused on in 2018?

Universal Wilde wanted to understand this, and recently commissioned our 2018 Marketing Priorities Survey, in which we asked data-driven marketers what their priorities and challenges are for the new year.  One question focused on what are their most important communications topics for the upcoming year – and three topics came out on top:

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Categories: marketing, advertising, personalization, direct mail, print marketing, trending, Data Science, higher education, customer interaction, new year, mail, marketing campaign


Marketing to Millennials: Trends you'll see in 2018

Mon, Jan 08, 2018

Marketers have become infatuated with the demographic of millennials. This demographic includes a group of young adults that tend to be tech-savvy and free spirited. Through trends like content marketing, purpose-driven marketing, big data, and data privacy; it is evident that marketing to millennials is becoming more essential. Even though millennials haven't hit their peak purchasing power due to economic barriers such as student loans and starting a family, marketers are finding ways to target this huge demographic. Marketers are eager to get in front of this demographic because when they have the money to spend, marketers want them to spend it on their product.  The consulting firm, Accenture, found that millennials will spend $1.4 trillion annually by 2020. As a millennial myself, I was interested to see what 2018 will bring for marketers. 2018 will be jam-packed with new trends and ideas, and here are some of the important trends to keep an eye out for this year.

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Categories: marketing, advertising, personalization, trending, Data Science, new year, marketing campaign, privacy protection, content marketing


5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: marketing, personalization, trending, Data Science, statistics


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics


Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance


Universal Wilde at &THEN15: Insights and Trends

Thu, Oct 22, 2015

 

Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.

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Categories: trending


IMPORTANT: Google Maps, Updated

Tue, Apr 01, 2014

Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.

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Categories: trending


Multi-Level Engagement... at the Movies!

Tue, Mar 25, 2014

As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier.  If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education.  Really, they are good!

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Categories: marketing, promotions, trending


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