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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

5 Data-Driven Email Marketing To-Do’s Based on the Latest Research

Fri, Oct 27, 2017

INTRODUCTION:

There are many best practices to consider when implementing email as part of your integrated marketing campaign efforts. Leveraging customer data to deliver a highly personalized and relevant message is one of them. But if you have poor data, poor testing or both, it can work hurt your brand and your relationship with the customer.  Email marketing presents many challenges, including getting the attention of the recipient who is inundated with emails every day. 

Jay Schwedelson, President & CEO, Worldata, shared the latest Worldata research in his presentation “Data-Driven Email Marketing: What’s New, What’s Next” at the recent &THEN DMA Annual Event. It was chock-full of proven email best practices and tactics to use, backed by their latest quantitative research, which will help yield higher response rates based on metrics from email marketing campaigns executed in the past year.

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Categories: marketing, personalization, trending, Data Science, statistics


3 Marketing Takeaways from &THEN Annual Event

Mon, Oct 23, 2017
I recently attended the &THEN® DMA Annual Conference in New Orleans, where our company exhibited and we took advantage of the many experiences, events, speakers, and content. I was inspired and motivated to take action on a number of ideas and perspectives that were shared with us at the two-day conference.  There were several common themes which I've captured here that I felt were compelling and actionable for marketers.
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Categories: marketing, advertising, personalization, direct mail, direct mail conversions, trending, Data Science, statistics


Discover how John Hancock made their retirement services campaign relevant and exciting

Tue, Jul 25, 2017

I recently attended the Ad Club of Boston's CMO Breakfast Presentation by Barbara Goose, John Hancock's CMO, in which she spoke about their recent ad campaign starring David Ortiz. Their campaign goal was to increase brand recognition among consumers, a relatively untapped market for retirement services, and to convert this awareness to engagement in social media.

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Categories: marketing, advertising, trending, Insurance


Universal Wilde at &THEN15: Insights and Trends

Thu, Oct 22, 2015

 

Earlier this month, Universal Wilde attended and exhibited at the DMA &THEN event in Boston. Hosted by the Direct Marketing Association, the event is an annual gathering that unites analysts, artists, brand managers, strategists, copywriters, CEOs and many more to share industry trends and insights.

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Categories: trending


IMPORTANT: Google Maps, Updated

Tue, Apr 01, 2014

Google has released a new update for their Maps app that revolutionizes the way we interact with the GPS software.

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Categories: trending


Multi-Level Engagement... at the Movies!

Tue, Mar 25, 2014

As an avid movie buff and serious super hero fan, I’ve been anxiously awaiting the premiere of Marvel’s Captain America: The Winter Soldier.  If you don’t know who Captain America is or haven’t seen any of the latest Marvel Studios movies (ie. The Avengers, Iron Man, Thor, etc.), I will bite my tongue and direct you to the nearest Redbox so that you may begin your movie education.  Really, they are good!

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Categories: marketing, promotions, trending


What Happens When Companies Go Bankrupt?

Thu, Mar 13, 2014

The general population goes to the Internet to talk about it.

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Categories: marketing, trending


Global Healthcare & Data: A TED Talk

Mon, Mar 10, 2014

Collecting global health data is a seriously difficult feat. Not only does it require traveling through all countries and climates, but it requires individuals to go to some of the most desolate, poverty-stricken parts of the world to collect information. Hoping that this info was accurate, they'd then put it into computer and try to make smart, large decisions based on what little information they had. It's important to encompass data from all possible sources - even when it seems impossible to access.

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Categories: trending


3D Printing Has a Heart

Wed, Mar 05, 2014

Sometimes, a two-dimensional idea just doesn’t work.

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Categories: print marketing, trending


Lessons Learned from Ads

Thu, Feb 27, 2014

You can market the same product for fifty years, but as long as you're changing the way it's marketed to the consumer, you can change just how well it performs in stores. So...is there a difference between real value and perceived value? How do we know what the difference is between the two? Can we even recognize it? And -- if we can recognize it -- is it possible these values can change how we perceive other aspects of our lives?

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Categories: marketing, advertising, trending


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