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Universal Wilde Blog

The Universal Wilde blog features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

An Internship to Remember

Wed, Aug 01, 2018

      The internship at Universal Wilde was presented to me through the NEDMA Direct Marketing Scholarship that I was awarded this past spring. I am incredibly lucky for the opportunity that I have had with this internship. I would’ve never pushed myself out of my comfort zone and worked in a new type of company if it wasn’t for NEDMA. I have learned numerous marketing tactics and software skills as well as my personal preferences for future jobs.

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Categories: interviews, variable data print, subject lines, email, technology, communication, millennial, intern, summer, meg, experience


5 Print Strategies To Drive Innovation In Your Marketing

Wed, Jun 20, 2018

As the VP of Marketing for print communications solutions provider, Universal Wilde, I focus on uncovering the latest techniques, tips, and perspectives about the latest print communications trends and it's role in omni-channel marketing. It's been said in recent years that print is dead, but I'm here to rally around the fact that it isn't!  In my discussions with industry peers, experts and evangelists, they all say that print isn't dead, but rather has become smarter in order to compete in the digital age. 

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Categories: marketing, personalization, direct mail, print marketing, trending, print industry, publishing, campaign, mail, direct mail campaign, USPS, marketing campaign, QR codes, Augmented Reality, variable data print, data and technology, email, technology, communication, "innovation"


Interview with UW Summer Marketing Intern Meg Ennis

Fri, Jun 15, 2018

I sat down with Universal Wilde's new summer marketing intern Meg Ennis to get her perspective, as a millennial, of the print industry and thoughts of the UW Company.

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Categories: personalization, direct mail, print marketing, print industry, direct mail campaign, variable data print, data and technology, data, technology, "innovation", millennial


AI Drives Discussion at 2018 Nedma Marketing Technology Summit

Fri, Apr 06, 2018

If there was one main thing that I have learned so far in my short marketing career (going on 5 years) its that marketers love to talk about marketing! That's not a bad thing. But my inbox is constantly getting invites to different events that I MUST attend or the FOMO will set in. I can only imagine being a marketing professional for 15, 20 , or 30 years and seeing the growth of the career path we call Marketing. Marketers are constantly trying to get smarter. To learn more about what new technology, strategies, or who is leading the pack by reaching their target audience most effectively. Of course, this results in information overload. A marketer today has to be selective in which events they attend because eventually we have to put to use all the information we are gathering! Out of the conferences, marketing forums, and webinars I have attended in 2018 there has been one so far that has really stood out. I was very impressed by the Marketing Technology Summit that I attended back at the end of January at Bentley University. This conference was hosted by Nedma, a direct marketing association that provides "information, guidance and tools you need to implement your strategies throughout every medium and channel". 

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Categories: marketing, advertising, direct mail, print industry, content binge, variable data print, data and technology, data, data insights, ai, artificial intelligence, nedma, conference, technology


Marketers discover new ways to engage with customers at Innovation Event

Mon, Feb 05, 2018

More than 60 data-driven marketers gathered at our headquarters in Westwood, MA on Thursday, January 25th to discover how print and mail are evolving to take advantage of tomorrow’s data and technology.  In addition to being treated to lunch and tours of UW’s processes and technologies that deliver complex communications programs, attendees listened to two industry leaders who engaged the audience with the latest innovations and strategies involving print. Here are some of the most compelling takeaways from the event:

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Categories: marketing, personalization, trending, print industry, statistics, direct mail campaign, marketing campaign, content marketing, QR codes, Augmented Reality, variable data print, data and technology


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