data and analytics

The most successful marketing programs are driven by data and analytics. The insights gleaned from intelligent, controlled tests and deliberate analyses reveal not only your areas of opportunity, but also any efforts that may be deceptively inefficient.

We can help you segment your customers with advanced profiling techniques that incorporate mindset, behavior, transactional, and traditional demographic data to inform your differential investment strategy. 
Unearth telling information about customers and prospects with every interaction – from opening a #10 letter package to engaging with dynamic content on your website.  See just how well your multichannel initiatives are performing with customized reports created with our powerful data visualization tools. 
Our full range of capabilities delivers a quantifiable impact on your bottom line. Reap the benefits of:
  • Rich data visualization and rigorous results reporting
  • Modeling, scoring, and profiling to yield the smartest segmentation schemes
  • Lifetime value calculations that inform differential spending
  • Multivariate test design and deployment

Contact us to find out how we can help you find the hidden insight in your customer data.

Thought Leadership

print engineering

HIDDEN IMPACT: HOW TO DETERMINE THE REAL ROI OF YOUR MARKETING EFFORTS

Of course marketing performance is judged on ROI, but do you know the three metrics that are crucial to determining yours? To maximize revenue and profitability, you must know about managing the mathematical interactions that lead to success. READ MORE +