Harnessing Human Behavior white paper


Harnessing Human Behavior


13 Techniques that Make Your Direct Marketing Impossible to Ignore

So you have a great offer, customized creative, and a targeted message. Yet, your campaign isn't delivering the expected results. That's because when people encounter a direct marketing message, their reaction has less to do with the message and more to do with basic human behavior.  So what's a marketer to do? Learn how to improve your campaigns and drive higher results.