Harnessing Human Behavior white paper

WHITE PAPER

Harnessing Human Behavior

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13 Techniques that Make Your Direct Marketing Impossible to Ignore

So you have a great offer, customized creative, and a targeted message. Yet, your campaign isn't delivering the expected results. That's because when people encounter a direct marketing message, their reaction has less to do with the message and more to do with basic human behavior.  So what's a marketer to do? Learn how to improve your campaigns and drive higher results.