Hidden Impact: How to Determine the Real Marketing ROI white paper


Hidden Impact


How to Determine the Real ROI of Your Marketing Efforts

Of course marketing performance is judged on ROI, but do you know the three metrics that are crucial to determining yours?

  • Learn why response and conversion rates don't tell the whole story.
  • Make sure your programs receive the credit they are due!

To deliver the most revenue as profitably as possible, you must know about managing the mathematical interactions that lead to success.