Strengthen your grip on your direct marketing process
You and a colleague are invited to attend a power-packed, 1/2 day event filled with direct mail inspiration, advice, and interactive experiences with industry experts.
Sappi's North America etc Print & Creative Manager Daniel Dejan Presents:
HAPTIC BRAIN/HAPTIC BRAND— A COMMUNICATOR’S GUIDE TO THE NEUROSCIENCE OF TOUCH
More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drive our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections.
Haptic Brain/Haptic Brand looks at communication through the lens of
neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This presentation examines haptics – the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands. Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, while sharing guiding principles for all to
use. Attendees will receive the award-winning Haptic Brain/Haptic Brand booklet along with the beautifully designed and sensually tactile Seeing Isn’t Believing direct mail promotional.
Paper & Promotions Show. Representatives from leading companies will share their latest innovative samples, tips and techniques before and after Daniel's presentation.
Thursday, June 6, 2019
10:30 am - 2:00 pm
26 Dartmouth Street
Westwood, MA 02090
Or, to RSVP, you can email Ryan.Collins@UniversalWilde.com or call him at 781-251-2836. And bring a colleague!