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Universal Wilde News

Universal Wilde News features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

New Postage Optimization Strategy Helps Marketers Achieve Savings

Dec 1, 2017 10:00:53 AM

Universal Wilde (UW) is announcing a new Postage Optimization Strategy for their mailing clients, which can provide them with significant savings for their communications programs, as well as improved accuracy and visibility in the mail stream. 


Categories: marketing, direct mail, print marketing, pricing, Postal Service, Press Release, Universal Wilde News, Data Science, print industry

Universal Wilde expands its investment in digital press capabilities to meet marketers’ needs.

Oct 19, 2017 3:54:51 PM

Universal Wilde, a leading print communications solutions provider for companies in the financial services, insurance, healthcare and education industries; has increased their investment in digital, on-demand print with the purchase of a Hewlett Packard (HP) Indigo large-sheet digital press.


Categories: marketing, personalization, direct mail, print marketing, Press Release, Universal Wilde News, print industry

Discover the latest innovations in integrating mail with digital and mobile technology at our 2017 Open House & Forum

Aug 29, 2017 1:31:23 PM

Universal Wilde is hosting a complimentary 2017 Open House & Forum on Tuesday, September 12th, from 11:00 am - 2:00 pm at our Westwood Headquarters, 26 Dartmouth Street, for data-driven marketers who are interested in learning about how to optimize their communications programs.


Categories: marketing, personalization, direct mail, print marketing, Postal Service, print industry

Universal Wilde Investing for the Future

Oct 18, 2016 1:56:51 PM

Westwood, MA (Oct 15, 2016) – Universal Wilde, a leader in technology-enabled personalized marketing solutions, is pleased to announce the expansion of our digital print, mail, and finishing operations into our Westwood, MA corporate headquarters. 


Universal Wilde to Spotlight Strategies for Effective, Efficient and Data-Driven Marketing Solutions at the Direct Marketing Association’s &THEN Annual Event

Sep 24, 2015 9:28:00 AM
Share Best Practices and Insights for Strategy, Design, Development,
Fulfillment and Distribution.
Westwood, MA – September 24, 2015 – Universal Wilde, the leader in technology-enabled, personalized marketing solutions, announced today that it will be exhibiting (Booth #500) at the upcoming DMA &THEN event, hosted by the Direct Marketing Association, in Boston, MA from October 4 - 6. The event is the association’s annual gathering, bringing together analysts, artists, brand managers, strategists, copywriters, CEOs and other marketers to share industry trends and insights. 

Universal Wilde Receives 2015 Printing Industry Accolades

Sep 21, 2015 1:33:00 PM


Leading marketing communications company honored with top national and regional awards, including a ‘Benny—Best in Category’ from PIA


Universal Wilde receives the Gold and Silver Communicator Awards

May 8, 2015 11:52:00 AM

Westwood, MA (May 8, 2015) – [Universal Wilde], The leader in technology-enabled, personalized marketing solutions announced today that they have received the Gold Award of Excellence and the Silver Award of Distinction from the 21st Annual Communicator Awards. With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.


Categories: marketing, Press Release

The first CarbonNeutral®-certified catalog produced in the USA

May 1, 2015 2:37:00 PM

New England Biolabs® and Universal Wilde announce the release of the NEB® 2015-16 Catalog & Technical Reference


Categories: marketing, print marketing

Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck is a Marketing Technologist?”

Mar 12, 2015 1:51:00 PM

Our Chief Strategy Officer, John Sisson will be featured in “What the Heck is a Marketing Technologists?” hosted by Printing Impressions and Target Marketing. This webinar will cover the importance of having a marketing technologist in your organization.  Learn how your company can better leverage new technologies for business solutions with a focused new role.

To sign up for the FREE webinar, click here.


Wilde Agency Honored with Silver Award at the DMA International Echo Awards

Nov 14, 2014 4:48:22 PM
Westwood, MA – Wilde Agency won the Silver Award at the DMA International ECHO™ Awards this week in the Financial Products and Services category. The ECHO Awards honor exceptional creativity, marketing strategy, and response results. This year, DMA presented a total of 88 ECHO Awards to data-driven marketing campaigns from all over the globe.

Wilde Agency took home the silver for their “win back” campaign done on behalf of their client, Nationwide Financial. This campaign leveraged the “Reciprocity Principle” to reactivate Financial Advisors and included a highly personalized and relevant gift which added a level of sophistication to the package.

"We are really honored to be among this year's Echo winners," said Nancy Harhut, Wilde Agency's Chief Creative Officer. "It is further confirmation that our marketing best practices plus behavioral science approach delivers results."

"Winning the Silver Echo Award is especially gratifying," said agency President John Sisson, "because the Echo Board of Governors characterized the 2014 winners as having the perfect combination of visionary strategy, compelling creative and breakthrough results.”

About Wilde Agency: Wilde Agency is the award-winning direct and digital agency that combines marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.

For more information, please visit http://www.wildeagency.com.