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Universal Wilde News

Universal Wilde News features the latest news on marketing, printing, fulfillment and distribution. Here you'll find posts on emerging trends in marketing services.

Upcoming Webinar featuring Chief Strategy Officer, John Sisson “What the Heck is a Marketing Technologist?”

Mar 12, 2015 1:51:00 PM

Our Chief Strategy Officer, John Sisson will be featured in “What the Heck is a Marketing Technologists?” hosted by Printing Impressions and Target Marketing. This webinar will cover the importance of having a marketing technologist in your organization.  Learn how your company can better leverage new technologies for business solutions with a focused new role.

To sign up for the FREE webinar, click here.


Wilde Agency Honored with Silver Award at the DMA International Echo Awards

Nov 14, 2014 4:48:22 PM
Westwood, MA – Wilde Agency won the Silver Award at the DMA International ECHO™ Awards this week in the Financial Products and Services category. The ECHO Awards honor exceptional creativity, marketing strategy, and response results. This year, DMA presented a total of 88 ECHO Awards to data-driven marketing campaigns from all over the globe.

Wilde Agency took home the silver for their “win back” campaign done on behalf of their client, Nationwide Financial. This campaign leveraged the “Reciprocity Principle” to reactivate Financial Advisors and included a highly personalized and relevant gift which added a level of sophistication to the package.

"We are really honored to be among this year's Echo winners," said Nancy Harhut, Wilde Agency's Chief Creative Officer. "It is further confirmation that our marketing best practices plus behavioral science approach delivers results."

"Winning the Silver Echo Award is especially gratifying," said agency President John Sisson, "because the Echo Board of Governors characterized the 2014 winners as having the perfect combination of visionary strategy, compelling creative and breakthrough results.”

About Wilde Agency: Wilde Agency is the award-winning direct and digital agency that combines marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.

For more information, please visit http://www.wildeagency.com.


USPS Changes Postal Pricing

Jul 9, 2014 3:13:00 PM

The USPS is proposing a price change for priority mail come September 2014. However, it's not adverse - in fact, it can change commercial pricing so that companies save more by shipping through the USPS!


Categories: direct mail

Bed, Bath, & Beyond Great Marketing

Apr 29, 2014 3:18:00 PM

I spent this past Saturday afternoon at Bed Bath & Beyond.  I really do love the store.  It’s filled with pillows, and comforters, and kitchenware, and signs that say “Bless this Mess” or “Home is Where the Heart Is”, and candles, and good smelling reed diffusers, and... I JUST LOVE IT!  I’m a 20-something man and I am in the abundant company of 30-50 year old women, but the store is comforting and bargain-priced.