Westwood, MA – Wilde Agency won the Silver Award at the DMA International ECHO™ Awards this week in the Financial Products and Services category. The ECHO Awards honor exceptional creativity, marketing strategy, and response results. This year, DMA presented a total of 88 ECHO Awards to data-driven marketing campaigns from all over the globe.
Wilde Agency took home the silver for their “win back” campaign done on behalf of their client, Nationwide Financial. This campaign leveraged the “Reciprocity Principle” to reactivate Financial Advisors and included a highly personalized and relevant gift which added a level of sophistication to the package.
"We are really honored to be among this year's Echo winners," said Nancy Harhut, Wilde Agency's Chief Creative Officer. "It is further confirmation that our marketing best practices plus behavioral science approach delivers results."
"Winning the Silver Echo Award is especially gratifying," said agency President John Sisson, "because the Echo Board of Governors characterized the 2014 winners as having the perfect combination of visionary strategy, compelling creative and breakthrough results.”
About Wilde Agency: Wilde Agency is the award-winning direct and digital agency that combines marketing best practices with the science of human behavior to get people to take action. Wilde Agency is a division of Universal Wilde, a nationally recognized leader in direct marketing solutions and personalized communications, including variable data printing, commercial printing, fulfillment and distribution, and mailing services.
For more information, please visit http://www.wildeagency.com.