Visuals: The Building Blocks white paper.


Visuals: The Building Blocks


Visuals help to lead the target through your communication process. Take advantage of your words, colors, and even individual images to tell customers the story you want to tell.

  • Learn how the basic elements of your visuals should work together.
  • Use visual hierarchy to guide prospects through your communications.
  • Catch the reader's eye in all the right spots.

The way you arrange the words on the page, the colors you use, even the placement of the individual elements will say something to your audience.